Posts by Dominick Sirianni

8 Important Sound Tips (For Podcast Hosts & Guests)

Every Podcaster’s Goal: Get the best audio quality possible. Your audience deserves your undivided attention to achieving a sound that’s easy to enjoy. So let’s look at some things to consider! 1. Audio only While conducting an interview on Skype, keep the video off. This is for a few reasons: Better audio quality without the…

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8 Podcast Show Format Options

So you wanna start a podcast. But you aren’t sure what kind of show format to choose? What’s even possible? Ultimately, your show format is an extension of your personality, tone, goals, and logistics centering around where you will record from most often. So let’s look at some questions to consider and options you can…

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Automated Engagement…An Oxymoron?

Marketing automation is a frequent topic of conversation. From the marriage of CRM and e-mail marketing apps to platforms that will automatically regurgitate your most engaging social media posts, there seems to be no end to removing humanity from sharing content with other humans. When not carried to the Nth degree however, marketing automation yields…

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If Content is the Ammunition…What is the Gun

“Content Marketing is all the marketing that’s left.” Seth Godin, Best Selling Author, Marketing Guru Silver bullets can kill monsters but not unless they are fired in the right direction. Engaging content is only half the game.  Social Explosion Social media marketing has exploded in recent years because it allows a smart marketer to hyper-target a message…

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Podcasting: More than Just iTunes

Forbes recently said there are five reasons why companies should be podcasting. Topping the list is efficiently repurposing content and driving profitability. Unlike sexy but short-lived technical marvels – think 3D TV and non-hovering hoverboards – podcasting was recently described by the New York Times as “a slow and unrelenting digital tortoise that could eventually…

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A Messy Necessity: Time for Content Marketing to Grow Up

The recently published study B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends, clearly illustrates the challenges facing organizations looking to drive leads and engage an audience using content. Consider these seemingly bipolar results: 67% of organizations don’t have a content marketing strategy yet 88% are engaging in content marketing activities. More than half of organizations…

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Grab Attention and Legitimacy Using a Podcast (Guest: Former U.S. Marine Timothy Lawson)

Podcast Guest: Timothy Lawson (@TimLawson21) Tim is a former marine who transitioned after his service into pursuing a passion for journalism and specifically podcasting. He is the founder of Lawson Entertainment and host of numerous successful podcast series including the One 2 Many Project (on Twitter @One2ManyProject) which addresses the crisis of veteran suicide through…

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