Is Podcasting Oversaturated? [Should I Start a Podcast?]

By Laura Petersen | December 21, 2016 | 0 Comments
is podcasting oversaturated or should i start my own show

Lightening fast Facebook Live video for you! Q: Is podcasting already saturated? A: No! According to Rob Walch of Libsyn the ration of blogs to podcasts is about 2,000:1! And for women, that jumps to about 7,500:1. If you want to stand out in your niche… PODCAST! 🙂 Want help? – My accelerator starting 1/9…

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Interactive Content: Keys to Earning Engagement, Brand Love, & Sales [Without going broke or days of blog writing] – Presented at IMPACT16 Conference in Las Vegas

By Laura Petersen | October 12, 2016 | 0 Comments
This is the presentation created by Podtent Marketing's Dominick Sirianni and Laura Petersen, presented live by Dominick Sirianni at #IMPACT16 in the Aria Conference Center in Las Vegas. TOPICS COVERED: Source - Video - Webinars - Podcasts Distribution Case Study - Website - Email - Social Media How To - 3 Key Takeaways - Get Started

This is the presentation created by Podtent Marketing’s Dominick Sirianni and Laura Petersen, presented live by Dominick Sirianni at #IMPACT16 in the Aria Conference Center in Las Vegas. TOPICS COVERED Source – Video – Webinars – Podcasts Distribution Case Study – Website – Email – Social Media How To – 3 Key Takeaways – Get…

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15 Things You Need to Decide Before Your Podcast is Ready for iTunes

By Laura Petersen | September 12, 2016 | 1 Comment

Thinking about starting a podcast? Wonderful! The world needs to hear what you have to share. But getting started can be overwhelming and stressful. Trust me. I have a notebook full of podcast name ideas and STILL question my choice of name “Copy That Pops“…but hey, at a certain point you just have to start!…

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Monetizing Your Podcast: Our ‘Guestographic’ and ‘Perfect Sales Funnel’ Building Case Study [Day 1]

By Laura Petersen | August 26, 2016 | 0 Comments

Day 1 (8.25.16) So today I decided I wanted to get a funnel set up for Podtent Marketing. Up until this point we had some lead captures, but they weren’t great and haven’t been looked at in months as we’ve focused on new clients and other projects (like my podcast Copy That Pops). But today…

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8 Important Sound Tips (For Podcast Hosts & Guests)

By Dominick Sirianni | July 31, 2016 | 0 Comments

Every Podcaster’s Goal: Get the best audio quality possible. Your audience deserves your undivided attention to achieving a sound that’s easy to enjoy. So let’s look at some things to consider! 1. Audio only While conducting an interview on Skype, keep the video off. This is for a few reasons: Better audio quality without the…

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Podcast Equipment Recommendations

By Laura Petersen | April 19, 2016 | 2 Comments

So you may be thinking about podcast equipment and feeling overwhelmed. It’s natural! I was totally too. Luckily I have a few podcast pro buddies, namely Dominick (my partner in crime here at Podtent) and our company’s lead producer Gregg. I picked their brains and got them to spill the beans on their best podcast…

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8 Podcast Show Format Options

By Dominick Sirianni | April 2, 2016 | 0 Comments
8 podcast show formats

So you wanna start a podcast. But you aren’t sure what kind of show format to choose? What’s even possible? Ultimately, your show format is an extension of your personality, tone, goals, and logistics centering around where you will record from most often. So let’s look at some questions to consider and options you can…

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Automated Engagement…An Oxymoron?

By Dominick Sirianni | February 21, 2016 | 3 Comments
automated engagement - an oxymoron? social media marketing

Marketing automation is a frequent topic of conversation. From the marriage of CRM and e-mail marketing apps to platforms that will automatically regurgitate your most engaging social media posts, there seems to be no end to removing humanity from sharing content with other humans. When not carried to the Nth degree however, marketing automation yields…

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If Content is the Ammunition…What is the Gun

By Dominick Sirianni | February 21, 2016 | 2 Comments
content marketing

“Content Marketing is all the marketing that’s left.” Seth Godin, Best Selling Author, Marketing Guru Silver bullets can kill monsters but not unless they are fired in the right direction. Engaging content is only half the game.  Social Explosion Social media marketing has exploded in recent years because it allows a smart marketer to hyper-target a message…

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Podcasting: More than Just iTunes

By Dominick Sirianni | February 13, 2016 | 0 Comments
podcasting is more than just itunes

Forbes recently said there are five reasons why companies should be podcasting. Topping the list is efficiently repurposing content and driving profitability. Unlike sexy but short-lived technical marvels – think 3D TV and non-hovering hoverboards – podcasting was recently described by the New York Times as “a slow and unrelenting digital tortoise that could eventually…

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