A Messy Necessity: Time for Content Marketing to Grow Up

By Dominick Sirianni | February 12, 2016 | 0 Comments
time for a content marketing change

The recently published study B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends, clearly illustrates the challenges facing organizations looking to drive leads and engage an audience using content. Consider these seemingly bipolar results: 67% of organizations don’t have a content marketing strategy yet 88% are engaging in content marketing activities. More than half of organizations…

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To Produce a Podcast or To Sponsor a Podcast… (That is the Question)

By Dominick Sirianni | January 17, 2016 | 2 Comments
produce a podcast or sponsor a podcast

By now you’ve heard the hype related to the podcasting renaissance. At least 35 million people have listened to Serial, the podcast from NPR released in late 2014 that was so popular it garnered its own skit on SNL (pictured right). Podcasting is now mainstream. Articles in places like Forbes, USA Today, the New York Times, and…

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Top 10 Myths About Starting a Podcast [DeBunked]

By Laura Petersen | January 15, 2016 | 3 Comments
TOP 10 PODCAST myths debunked

Many people put off starting a podcast even though they know it’s something that would really benefit their business and audience. Why? There are many reasons and some of them are because of myths floating around in our heads – or shared as unsolicited negative feedback from other people too nervous to start one themselves.…

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Good Stories Don’t Just Sell Movie Tickets, They Sell Products Too

By Dominick Sirianni | January 12, 2016 | 2 Comments
podcast article series part 2 of 6 star wars

Part 2 of 6 (read Part 1 here) Storytelling has become a leading focal point for many marketers who realize that as The Atlantic put it: “A good story’s a good story from the brain’s perspective, whether it’s audio or video or text.” The tidal wave of positive feedback around Star Wars: The Force Awakens…

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GE Revives Show Dormant Since 1962: What GE’s New Venture Reveals About the Future of Marketing

By Dominick Sirianni | January 12, 2016 | 1 Comment
podcast article Part 1 of 6 featured image

Part 1 of 6 General Electric Theater is back. The show, hosted by then-actor Ronald Reagan, has been off the air for over 50 years. This time, it’s not television that GE is pushing mainstream…it’s podcasting. General Electric Podcast Theater’s first show, reminiscent of The War of the Worlds, is called The Message. Since launching…

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Heather Dubrow’s World (Guest: Real Housewives of Orange County Star)

By Laura Petersen | January 12, 2016 | 3 Comments
Heather dubrow headshot podcast interview

Podcast Guest: Heather Dubrow (@HeatherDubrow) Heather is an actress, reality TV star, entrepreneur, wife to renowned plastic surgeon Terry Dubrow, and mom of four. Known for her appearance on The Real Housewives of Orange County and numerous television shows, she currently has a new podcast out called Heather Dubrow’s World Podcast, an anti-aging skin care line,…

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Grab Attention and Legitimacy Using a Podcast (Guest: Former U.S. Marine Timothy Lawson)

By Dominick Sirianni | January 12, 2016 | 2 Comments

Podcast Guest: Timothy Lawson (@TimLawson21) Tim is a former marine who transitioned after his service into pursuing a passion for journalism and specifically podcasting. He is the founder of Lawson Entertainment and host of numerous successful podcast series including the One 2 Many Project (on Twitter @One2ManyProject) which addresses the crisis of veteran suicide through…

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