Content Marketing

Interactive Content: Keys to Earning Engagement, Brand Love, & Sales [Without going broke or days of blog writing] – Presented at IMPACT16 Conference in Las Vegas

This is the presentation created by Podtent Marketing’s Dominick Sirianni and Laura Petersen, presented live by Dominick Sirianni at #IMPACT16 in the Aria Conference Center in Las Vegas. TOPICS COVERED Source – Video – Webinars – Podcasts Distribution Case Study – Website – Email – Social Media How To – 3 Key Takeaways – Get…

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8 Podcast Show Format Options

So you wanna start a podcast. But you aren’t sure what kind of show format to choose? What’s even possible? Ultimately, your show format is an extension of your personality, tone, goals, and logistics centering around where you will record from most often. So let’s look at some questions to consider and options you can…

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If Content is the Ammunition…What is the Gun

“Content Marketing is all the marketing that’s left.” Seth Godin, Best Selling Author, Marketing Guru Silver bullets can kill monsters but not unless they are fired in the right direction. Engaging content is only half the game.  Social Explosion Social media marketing has exploded in recent years because it allows a smart marketer to hyper-target a message…

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Podcasting: More than Just iTunes

Forbes recently said there are five reasons why companies should be podcasting. Topping the list is efficiently repurposing content and driving profitability. Unlike sexy but short-lived technical marvels – think 3D TV and non-hovering hoverboards – podcasting was recently described by the New York Times as “a slow and unrelenting digital tortoise that could eventually…

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A Messy Necessity: Time for Content Marketing to Grow Up

The recently published study B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends, clearly illustrates the challenges facing organizations looking to drive leads and engage an audience using content. Consider these seemingly bipolar results: 67% of organizations don’t have a content marketing strategy yet 88% are engaging in content marketing activities. More than half of organizations…

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