Podcast Rise

Is Podcasting Oversaturated? [Should I Start a Podcast?]

Lightening fast Facebook Live video for you! Q: Is podcasting already saturated? A: No! According to Rob Walch of Libsyn the ration of blogs to podcasts is about 2,000:1! And for women, that jumps to about 7,500:1. If you want to stand out in your niche… PODCAST! 🙂 Want help? – My accelerator starting 1/9…

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Interactive Content: Keys to Earning Engagement, Brand Love, & Sales [Without going broke or days of blog writing] – Presented at IMPACT16 Conference in Las Vegas

This is the presentation created by Podtent Marketing’s Dominick Sirianni and Laura Petersen, presented live by Dominick Sirianni at #IMPACT16 in the Aria Conference Center in Las Vegas. TOPICS COVERED Source – Video – Webinars – Podcasts Distribution Case Study – Website – Email – Social Media How To – 3 Key Takeaways – Get…

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Podcast Equipment Recommendations

So you may be thinking about podcast equipment and feeling overwhelmed. It’s natural! I was totally too. Luckily I have a few podcast pro buddies, namely Dominick (my partner in crime here at Podtent) and our company’s lead producer Gregg. I picked their brains and got them to spill the beans on their best podcast…

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8 Podcast Show Format Options

So you wanna start a podcast. But you aren’t sure what kind of show format to choose? What’s even possible? Ultimately, your show format is an extension of your personality, tone, goals, and logistics centering around where you will record from most often. So let’s look at some questions to consider and options you can…

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Podcasting: More than Just iTunes

Forbes recently said there are five reasons why companies should be podcasting. Topping the list is efficiently repurposing content and driving profitability. Unlike sexy but short-lived technical marvels – think 3D TV and non-hovering hoverboards – podcasting was recently described by the New York Times as “a slow and unrelenting digital tortoise that could eventually…

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A Messy Necessity: Time for Content Marketing to Grow Up

The recently published study B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends, clearly illustrates the challenges facing organizations looking to drive leads and engage an audience using content. Consider these seemingly bipolar results: 67% of organizations don’t have a content marketing strategy yet 88% are engaging in content marketing activities. More than half of organizations…

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Top 10 Myths About Starting a Podcast [DeBunked]

Many people put off starting a podcast even though they know it’s something that would really benefit their business and audience. Why? There are many reasons and some of them are because of myths floating around in our heads – or shared as unsolicited negative feedback from other people too nervous to start one themselves.…

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GE Revives Show Dormant Since 1962: What GE’s New Venture Reveals About the Future of Marketing

Part 1 of 6 General Electric Theater is back. The show, hosted by then-actor Ronald Reagan, has been off the air for over 50 years. This time, it’s not television that GE is pushing mainstream…it’s podcasting. General Electric Podcast Theater’s first show, reminiscent of The War of the Worlds, is called The Message. Since launching…

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